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11x publishes one price for its AI SDR, Alice: Growth at $3,750 a month, billed annually only ($45,000 a year), for 2,000 new prospects a month and up to 5 users. Pro (5,000 prospects a month) and Enterprise (10,000+) are custom quotes. Vendr reports a median contract of $55,050 a year.
11x is the best-known AI SDR, and its pricing page is short: one published plan, billed annually, and two tiers you have to ask about. Growth costs $3,750 a month. That is a $45,000 decision before Alice sends a single email.
This guide covers what that buys, how the per-prospect meter works, what buyers report paying, and when a cheaper setup does the same job.
11x pricing at a glance
The short version before we dig in. Here is what 11x pricing looks like on the published tiers:
Confirm the current numbers on the official 11x pricing page. Published prices change; the pricing model rarely does.
The 11x plans, decoded
Each tier targets a different buyer. Here is what actually changes as you move up:
Growth ($3,750/mo, billed yearly)
2,000 new prospects a month and up to 5 users. Domain setup, warmup, inbox rotation and CRM sync are included. The only tier with a public price.
Pro (custom)
5,000 new prospects a month, priced on a sales call.
Enterprise (custom)
10,000+ new prospects a month, for teams running Alice across several markets.
The contract
Annual or multi-year terms, agreed on a sales call. The pricing page has no monthly option.
What actually drives the 11x bill: new prospects on an annual contract
11x meters new prospects, not emails sent. Follow-ups to someone already in a sequence do not move the meter. On Growth, $3,750 over 2,000 prospects is about $1.88 per new prospect.
The bigger lever is the term. Annual billing makes the real decision $45,000, taken before you know your reply rate. Vendr's median of $55,050 a year suggests many contracts land above the Growth list price.
The real cost of 11x in practice
Sticker prices are the floor, not the ceiling. Here is the realistic annual math for common setups:
Vendr figures are third-party purchase data, not 11x list prices. Use them as a negotiation benchmark, not a quote.
Hidden costs to budget for
Beyond the plan itself, these are the costs that surprise new 11x buyers:
- The annual commitment. Growth is billed yearly. If outbound does not work in your market, you learn it with most of $45,000 already committed.
- Tier jumps. More than 2,000 new prospects a month means Pro, which has no public price.
- Seats beyond five. Growth covers up to 5 users. Bigger teams move into custom pricing.
Is 11x worth the price?
For a funded team with a proven offer, a large market and a budget signed off for a year, 11x is a serious product. Infrastructure, warmup, rotation and CRM sync come included in one contract.
If you are still testing whether cold outbound works for you, $45,000 up front is the wrong way to find out. You pay for a year of capacity before the first reply tells you anything.
The Unlimited Outbound alternative: Getlead
11x prices its AI SDR by the prospect. Getlead prices by sending capacity instead: $697 a month per block, with unlimited B2B leads and SMTP verification, 36 pre-warmed mailboxes on 12 domains (1,080 sends a day) and an AI SDR.
What the Getlead AI SDR does, and what it does not:
- Writes a personalized email for each lead.
- Sends with mailbox rotation across your warmed mailboxes, then follows up.
- Classifies replies (positive, question, referral, negative, out of office) and suppresses opt-outs.
- Drafts replies. Auto-reply is opt-in and never answers negative, referral or out-of-office mail.
- It does not book meetings into a calendar. Positive replies get your own booking link.
Per year, one Unlimited block costs $8,364 against $45,000 for 11x Growth. 11x is ahead on enterprise polish and CRM sync. Getlead is ahead on price, a monthly term and unlimited leads.
Unlimited has one fair use ceiling of 500,000 leads a month. You can test it with 1,000 free leads and no card, and the full side by side is in our Getlead vs 11x comparison.
11x pricing FAQ
How much does 11x cost?
The Growth plan costs $3,750 a month, billed annually ($45,000 a year), for 2,000 new prospects a month. Pro and Enterprise are custom quotes. Vendr reports a median contract of $55,050 a year.
Can I pay for 11x monthly?
Not on the published pricing. Growth is billed annually, and 11x sells annual or multi-year terms through a sales call.
What does 11x charge per lead?
11x meters new prospects per month. Growth includes 2,000 a month for $3,750, about $1.88 per new prospect.
What is included in 11x Growth?
2,000 new prospects a month, up to 5 users, domain setup, warmup, inbox rotation and CRM sync.
Is there a cheaper alternative to 11x?
Getlead Unlimited Outbound costs $697 a month per block: unlimited leads and verification, 36 pre-warmed mailboxes and an AI SDR that writes, sends, follows up and sorts replies. It does not book meetings into your calendar; replies carry your own booking link.