The cheapest verified way to buy B2B leads is a live database with verification included, not a static list. With Getlead that is $0.002 to $0.012 a row as a one-off export, or $697 a month for unlimited leads, mailboxes and an AI SDR.
Log scale: each gridline is 10x the one before. Prices checked September 2026 on each vendor's own page or the third-party source linked. Estimates are marked. A credit, a contact and a qualified lead are not the same thing, so read the unit next to each name.
Buyer's checklist
Before you buy any list
Five questions to put to every vendor, us included.
1.Verification date
When was each email last checked, and how?
Red flag: "Verified" with no date, or a date older than the list.
GetleadSMTP check at the moment you export.
2.Bounce guarantee
What happens to the addresses that bounce?
Red flag: No written bounce threshold at all.
GetleadInvalid and catch-all flagged before you send.
3.Source
Where did the records come from?
Red flag: "Proprietary" and nothing else.
GetleadEach source's last-seen date travels with the lead.
4.GDPR and CAN-SPAM
Can I show a lawful basis for every contact?
Red flag: Personal emails sold as B2B data.
GetleadBusiness contacts only, unsubscribe built in.
5.Exclusivity
How many other buyers get the same list?
Red flag: "Exclusive" at a shared-list price.
GetleadNot exclusive. Your filters and timing are.
Buying B2B contact data is legal in most markets. What the law governs is how you use it. In the US, CAN-SPAM requires an honest sender, a postal address and a working unsubscribe. In the EU and UK, B2B outreach usually relies on legitimate interest, which you should document, and some countries such as Germany expect prior consent even for B2B cold email. This is general information, not legal advice.
How much do leads cost?
It depends on what you buy. Pay-per-lead agencies charge $200 to $500 per qualified lead. Data platforms run from about $3 to $7 a credit at ZoomInfo (estimate) to $0.37 to $0.58 at UpLead and about $0.02 at Apollo. List brokers charge $40 to $350 per 1,000 records. Getlead one-off exports cost $0.002 to $0.012 a row, and Unlimited is a flat $697 a month. Prices checked September 2026.
Are bought lead lists safe for deliverability?
Only if they are verified right before you send. In our study of 383,368 SMTP checks, 23.9% of raw addresses were invalid and 16.7% were catch-all. Send an unverified list and a quarter of it can hard bounce, which is how a new domain lands in spam in its first week. Verify every list, bought or not, before it touches a campaign.
What is the difference between shared and exclusive leads?
Shared leads are sold to many buyers, so they are cheaper and your competitors may email the same people. Exclusive leads are sold once, usually by pay-per-lead agencies at $200 to $500 each. Database leads, including ours, are not exclusive. What makes a list yours is how tightly you filter it and how fast you reach people.
How fresh are Getlead leads?
The warehouse is rebuilt from its sources on a rolling basis, and each source's last-seen date travels with the lead so you can judge a record yourself. Freshness for today comes from verification: every export gets a live SMTP check, so dead mailboxes are flagged before you send.
Where is the best place to buy B2B leads?
If you send cold email every week, a subscription with verification and sending included beats buying lists one at a time: that is Getlead Unlimited at $697 a month. For a single campaign, a one-off export from $29 is cheaper than any platform seat. Pay-per-lead agencies only make sense when you want qualified conversations and have $200 or more per lead to spend.
Can I buy leads once, without a subscription?
Yes. The Apollo and Sales Navigator export ($29, $49 or $99), the ecommerce store lists and the $49 investor database are all one-off purchases with no plan attached. All sales are final, so start with the free 1,000 leads if you want to see the data first.
How quickly are the leads delivered?
Unlimited and the free leads are live in the app the moment you sign up. The investor database downloads right after checkout. Apollo, Sales Navigator and ecommerce exports arrive as a CSV, typically within 24 hours.
Get started
Stop buying lists one at a time
Unlimited verified leads, 36 pre-warmed mailboxes and an AI SDR for $697 a month.