An honest, side-by-side look at pricing, data, sending and fit, plus the flat-rate alternative that replaces the recurring bill of both.
Plans from $19.90 a month · cancel anytime
Replaced Apollo overnight. Reply rate went from 2% to 14% in week one. Wish I found this sooner.
I sent 300 emails on day one. By week 2 I had a closed deal. The verification alone is worth it.
47 demos booked in 30 days. The unlimited sending is a game changer, I used to pay $300/mo for half this.
Apollo is the fuller platform: database, sequences and a dialer in one subscription. Lusha is the better LinkedIn companion: one-click reveals with strong direct dials. Teams that prospect from a database pick Apollo; reps who prospect profile-by-profile on LinkedIn pick Lusha.
| Dimension | Apollo.io | Lusha |
|---|---|---|
| Workflow | Database search + sequences + dialer | LinkedIn extension reveals |
| Pricing | $49-149/user/mo + export credits | $36-59/user/mo + reveal credits |
| Direct dials | Available, credit-expensive | Core strength |
| Bulk list building | Persona filters, bulk export | Profile-by-profile, slow at volume |
| Outreach tools | Sequences and dialer built in | None, data only |
| Ease of adoption | Fuller platform, more to learn | Install extension, start clicking |
Based on publicly listed plans and features, July 2026. Verify current details on each vendor's site.
Apollo is data-first: one of the largest native databases here, plus a dialer, sequencing and buying-intent signals on higher tiers. The catch is credit-based, per-seat pricing that makes an active seat cost far more than the sticker.
Lusha is the reveal button: a browser extension that surfaces emails and direct dials on LinkedIn profiles, backed by a searchable database. It is credit-metered per contact reveal, so active prospectors burn through allowances quickly and phone credits cost extra.
Both tools above bill monthly, and neither covers the full workflow alone. Getlead bundles the lead database, SMTP verification, cold email sending and warm-up in one flat plan from $19.90 a month.
| Tool | Best for | Price |
|---|---|---|
| Getlead | Founders, freelancers and agencies who want the entire lead gen and cold email stack for one flat monthly plan. | $19.90/mo |
| Apollo.io | Sales teams that want a large native database, a dialer and intent data in one platform. | $49-149/user/mo |
| Lusha | Sales reps who live in LinkedIn and want one-click contact reveals with phone numbers. | $36-59/user/mo |
Full breakdowns: Getlead vs Apollo.io · Getlead vs Lusha · Apollo.io pricing · Lusha pricing
Entry prices are similar ($36-59 vs $49-149 per user per month) and both meter usage with credits. Apollo includes sequences and a dialer; Lusha is data-only, so total stack cost usually favors Apollo.
Lusha's direct-dial coverage is its differentiator. Apollo has phones too, but they consume credits fast.
Apollo has native sequences. Lusha has no sending layer at all, so it always pairs with another tool.
Getlead: 177M+ persona-searchable contacts, SMTP verification and 300K monthly sends for a flat $19.90 a month, with no reveal or export credits.
Getlead bundles the lead database, SMTP verification, cold email sending and warm-up in one flat plan.
From $19.90 a month · cancel anytime