Trusted byYC-backed founders and 5,000+ outbound teams
★★★★★
Replaced Apollo overnight. Reply rate went from 2% to 14% in week one. Wish I found this sooner.
Natasha B.Founder, B2B SaaS · Verified on Trustpilot★★★★★
I sent 300 emails on day one. By week 2 I had a closed deal. The verification alone is worth it.
Carlos V.Sales Lead, Series B · Verified on Trustpilot★★★★★
47 demos booked in 30 days. The unlimited sending is a game changer, I used to pay $300/mo for half this.
James O.Head of Growth, Agency · Verified on Trustpilot
Portal leads cost $30 to $100 each and close under one percent. Development reps spend their weeks disqualifying dreamers who never had the liquid capital.
The candidates who sign, multi-unit operators and exiting executives, are not browsing portals. Someone has to find them and start the conversation. That is a list problem.
Profile the signer
Existing operators and adjacent-category owners in your target development markets.
No brokers, no cuts
Direct, verified outreach. Your brand talks to the candidate, not a broker's menu.
Funnel you can see
Every candidate tracked from first touch to discovery day in one pipeline.
The best franchisees already run businesses. Reach them before the brokers do.
The portal problem
Why development teams drown in tire-kickers
Portals sell curiosity, not capital
Directory leads cost $30 to $100 and most fail the financial qualification on the first call. Development reps spend weeks disqualifying.
Multi-unit operators are invisible
The best candidates already run franchises or businesses in adjacent categories. They are not browsing portals; someone has to reach them.
Brokers take a cut and the pen
Broker networks charge five-figure success fees and steer candidates to whichever brand pays most this quarter. Your pipeline should not depend on their menu.
Is this you?
Built for franchisors who need qualified candidates
Portal leads waste rep weeks
Sub-1% close rates mean your development team is a disqualification machine.
Broker fees sting
Five figures per placement, and they steer candidates to whoever pays most.
You know your best profile
Multi-unit operators in adjacent categories. They are findable and filterable.
Emerging brand, big targets
Founder-led direct outreach beats a listing buried under 500 brands.
Candidate sourcing
Profile the signer, then pull the list
Your best franchisee already runs a business. Filter 177M+ contacts to existing operators, owners in adjacent categories and executives in your target development markets, all with verified emails.
Filter by industry, title, company size and metro
Multi-unit operator profiles surface fast
Verified emails, so development reps never chase bounces
Lead Finder · Franchise development
Food service owners 2+ locations Southeast US 1,977 matches
MB
Marcus Boone
Owner · Boone Restaurant Group (4 units) · Atlanta, GA
Existing operators of complementary brands, business owners in your category, or execs in target metros. Pull the list with verified contacts.
02
Send the operator pitch
Lead with unit economics, territory availability and item 19 highlights. Investor language filters out tire-kickers by itself.
03
Nurture to discovery day
Franchise decisions take months. Sequences keep qualified candidates warm through the FDD review without manual chasing.
Development pipeline
Every candidate visible from first touch to FDD
Franchise sales cycles run months and stall silently. The built-in CRM keeps every candidate's stage, last touch and next step in one board your whole development team can see.
Stages match your development funnel
Sequences keep candidates warm through FDD review
No more spreadsheet archaeology before discovery day
CRM · Development pipeline
Qualified
MBMarcus Boone
4-unit operator, ATL
SOSilvia Ortega
QSR portfolio, CLT
FDD Review
KTKevin Tran
Hospitality LLC, BNA
Discovery Day
DFDana Fields
Exiting exec, MIA
Market reality
What franchise development leads cost in 2026
Franchise development is one of the most expensive lead markets in B2B. The going rates:
Channel
Cost
Reality
Franchise portal leads
$30-100 per lead
Under 1% close rate is the industry norm
Broker success fees
$10,000-25,000 per deal
Plus loss of control over candidate flow
Cost per closed franchisee
$8,000-15,000
Blended portal + ads, per signed agreement
Google Ads PPC
$22.18 avg CPC
Franchise keywords price like B2B SaaS
Getlead access
$19.90/mo
Unlimited direct candidate sourcing
One portal lead costs 3 to 10 times the entire tool. PPC data: Semrush, July 2026.
★ TrustpilotRated 4.0/5 · 224 reviews
2,400+ teams. Real signed agreements.
★★★★★✓ Verified· May 22, 2026
“We profiled multi-unit QSR operators and ran founder-voice outreach. 2 discovery days from 400 emails; portals never did that.”
Victor D.
VP Franchise Development
★★★★★✓ Verified· Apr 10, 2026
"Franchise lead generation through portals was $4K a month of tire kickers. Portal spend cut to zero; our pipeline is direct now."
Angela H.
Franchise Sales Director
★★★★★✓ Verified· Mar 8, 2026
“As an emerging brand we cannot outbid the big guys on portals. Direct candidate sourcing just signed our 4th franchisee.”
Nick R.
Founder, Emerging Franchise
★★★★★✓ Verified· Jan 30, 2026
“Hotels and restaurants order weekly. Standing hotel orders started with one scraped list.”
Louane P.
Owner, Floral Studio
★★★★★✓ Verified· Jan 27, 2026
“Hotel GM lists by property size changed our motion. GM meetings tripled in two months.”
Matteo R.
Head of Sales, Hospitality Tech
★★★★★✓ Verified· Jan 24, 2026
“Pitched rebrands to funded seed startups. Currently running a 6-month waitlist.”
Saskia H.
Freelance Brand Designer
Flat monthly pricing
One closed franchisee costs $8,000+ via portals. Direct sourcing costs $19.90. Once.
Cut the portals and brokers out of the funnel. Build verified lists of multi-unit operators and qualified investors, and let your development team talk to candidates who can actually sign.
Starter Plan
Billed monthly. Cancel anytime.
$19.90/mo
Perfect for solopreneurs and small businesses getting started with lead generation.
1,000 Verified B2B Leads
Fresh contacts every month, allowance resets automatically.
5,000 Email Sends per month
Connect one mail account
Unlimited warmup for unlimited mail accounts
AI inbox warm-up included, no add-on
LinkedIn B2B Leads
Scrape leads from LinkedIn
Automated follow-up sequences
Send auto follow-ups to get more replies
Basic lead scraping
CSV import & export
Single mail integration
Cancel anytime
No contract, no cancellation fee
MOST POPULAR
Freelancer & Founder
Billed monthly. Cancel anytime.
$99.90/mo
For marketers and businesses who want full automation and advanced control.
For professionals who need verified emails, CRM lead management, and stronger deliverability.
MCP server included
Everything in PRO, PLUS:
UNLIMITED Lead Scraping
No monthly caps, all 9+ sources
UNLIMITED Email Sends
Send cold emails without limits
Built-in CRM system
Manage leads, deals, and follow-ups in one place.
Built-in email verification
Validate emails before campaigns.
Team Members - 5 USERS
Collaborate with up to 5 team members.
Built-in Lead Pipeline
Move leads through every sales stage.
Reduce Bounce Rate
Improve deliverability with AI+
Multiple Sender Mailboxes
Scale sending across multiple mailboxes.
180,000 B2B Leads every month
Pull verified contacts from the 177M+ B2B database
Unlimited warmup for unlimited mail accounts
AI inbox warm-up included, no add-on
Protect sender reputation
Keep your emails landing safely.
Priority support
Get faster help when needed
Cancel anytime
No contract, no cancellation fee
Franchise lead generation questions
How much do franchise leads cost?
Portal leads run $30 to $100 each with close rates under one percent, which puts the blended cost per signed franchisee at $8,000 to $15,000. Broker placements add five-figure success fees. Direct outreach to profiled candidates through Getlead replaces that stack with a flat $19.90 a month license.
What is the best source of qualified franchise candidates?
Existing operators and business owners in adjacent categories. They already understand the model, pass financial qualification and often buy multiple territories. They do not browse portals, so the channel is direct: build a verified list by industry and geography and run a development-focused email sequence.
Do franchise portals work?
They produce volume, not quality. Most portal inquirers lack the liquid capital requirement and shop dozens of brands simultaneously. Portals can stay in the mix for brand visibility, but development teams that hit targets consistently run outbound to profiled candidates alongside them.
How do emerging franchisors compete with big brands for candidates?
Big brands win the portals; emerging brands win with direct, founder-led outreach. A personal email from the founder about unit economics and open territory beats a listing buried under 500 established brands. Getlead makes that outreach systematic instead of occasional.
