An honest, side-by-side look at pricing, data, sending and fit, plus the flat-rate alternative that replaces the recurring bill of both.
Plans from $19.90 a month · cancel anytime
Replaced Apollo overnight. Reply rate went from 2% to 14% in week one. Wish I found this sooner.
I sent 300 emails on day one. By week 2 I had a closed deal. The verification alone is worth it.
47 demos booked in 30 days. The unlimited sending is a game changer, I used to pay $300/mo for half this.
Both are per-seat outreach tools; the difference is emphasis. Mailshake is simpler and adds a dialer on its higher tier; lemlist is deeper on personalization and LinkedIn multichannel. Lemlist also bills monthly, while Mailshake's annual-first billing front-loads the commitment.
| Dimension | Mailshake | Lemlist |
|---|---|---|
| Billing | $58-83/user/mo, annual up front | $39-99/user/mo, monthly available |
| Personalization | Standard variables | Images, video, landing pages |
| Dialer | Included on Sales Engagement tier | Calls on top tier, lighter |
| LinkedIn steps | Basic on higher tier | First-class multichannel |
| Simplicity | Fastest learning curve | More surface area to learn |
| Data | Credit-based Data Finder add-on | Tier-gated lead credits |
Based on publicly listed plans and features, July 2026. Verify current details on each vendor's site.
Mailshake keeps outreach simple: sequences, a dialer on the higher tier and LinkedIn steps. It bills per user annually up front, includes no lead database and its data add-on is credit-based.
Lemlist leads on personalization: dynamic images, video thumbnails and personalized landing pages, plus email-and-LinkedIn multichannel. It bills per seat monthly and gates its database to upper tiers.
Both tools above bill monthly, and neither covers the full workflow alone. Getlead bundles the lead database, SMTP verification, cold email sending and warm-up in one flat plan from $19.90 a month.
| Tool | Best for | Price |
|---|---|---|
| Getlead | Founders, freelancers and agencies who want the entire lead gen and cold email stack for one flat monthly plan. | $19.90/mo |
| Mailshake | Sales teams that want simple sequences plus a dialer without enterprise complexity. | $58-83/user/mo |
| Lemlist | Teams whose edge is creative, deeply personalized multichannel outreach. | $39-99/mo |
Full breakdowns: Getlead vs Mailshake · Getlead vs Lemlist · Mailshake pricing · Lemlist pricing
For simple sequences plus a dialer, Mailshake. For creative personalization and email-plus-LinkedIn sequences, lemlist. Both bill per seat.
Lemlist's entry tiers are cheaper and monthly. Mailshake is $58-83 per user per month billed annually up front, roughly $700-1,000 committed per seat.
No. Mailshake's Data Finder and lemlist's lead credits are supplementary. Both pair with a dedicated data source in practice.
Getlead has no seats: one flat plan from $19.90 a month includes the database, verification, sending and warm-up.
Getlead bundles the lead database, SMTP verification, cold email sending and warm-up in one flat plan.
From $19.90 a month · cancel anytime